Bamboo Thinking
Sticky Missions
I am a big believer that a great mission statement makes writing the rest of the marketing plan easy.
I agree with Chip Heath when he says look for parts of a message you want to stick to have uncommon sense. This helps generate interest and memorability.
At the end of the day you want all staff to clearly remember what it is they are working so hard for.
Don Norris President Bamboo Strategy Inc
Insights +
Positioning
Experienced + proven consultation that uncovers insights and works with them to position business and brand.
We help grow the effectiveness of marketing communications.
