Bamboo Thinking
Integration
The proliferation of marcom options means one must use several tools to be understood. It also means managing the integration process much closer. I believe the key is simplicity. Focus on the key messages to tell. Identify the marcom tools that best bridge the communication gaps, and precisely allocate the tools. Remember no single tool bridges all gaps, that’s why it's called integration.
Many talk about integration but few deliver on it.
Don Norris President Bamboo Strategy Inc
Insights +
Positioning
Experienced + proven consultation that uncovers insights and works with them to position business and brand.
We help grow the effectiveness of marketing communications.
